Do your social media posts read like this: “Hey, come to our concert tonight”? Is that a successful strategy for gaining an audience? Should you share more news or entertainment in your posts? In this video, violist Nadia Sirota shares ideas about what constitutes a successful social media strategy.

“A one-woman contemporary-classical commissioning machine” (Pitchfork), violist Nadia Sirota is best known for her singular sound and expressive execution, coaxing works and collaborations from the likes of Nico Muhly, Daníel Bjarnason, Valgeir Sigurðsson, Judd Greenstein, Marcos Balter, and Missy Mazzoli. Her debut album First Things First (New Amsterdam Records) was named a record of the year by The New York Times, and her follow-up Baroque (Bedroom Community and New Amsterdam) has been called “beautiful music of a higher order than anything else you will hear this year” by SPINMedia website PopMatters.