Tag Archives: Branding

Should You Hire a Publicist?

When is the right time to invest in a publicist? Publicist and founder of DOTDOTDOTMUSIC, Steven Swartz, addresses this with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson.

Steven Swartz is the founder of DOTDOTDOTMUSIC, which offers public relations services to individuals and organizations in the new music field. Steven’s background includes journalism, radio, the recording industry and PR. He previously spent 16 years as the director of publicity at Boosey & Hawkes. Along with Sarah Baird Knight, his partner in the firm, Steven’s integrated approach to publicity builds careers and audiences through increased visibility and enhanced presentation. As he says, “There’s a galaxy of voices clamoring for attention, and DOTDOTDOTMUSIC helps artists cut through the noise.”

For more about DOTDOTDOTMUSIC and Steven Swartz, go to:
DOTDOTDOTMUSIC.net

Young Composers Need a Unique Personal Voice

Mohammed Fairouz, born in 1985, is one of the most frequently performed, commissioned, and recorded composers working today. By his early teens, the Arab-American composer had journeyed across five continents, immersing himself in new sounds and experiences. His catalog encompasses virtually every genre, including opera, symphonies, vocal and choral settings, chamber and solo works. His voice as a composer is personal, filled with imagination and surprises.

For more about Mohammed Fairouz, go to:
MohammedFairouz.com

Thanks to Carnegie Hall for hosting the interview!

Booking Concerts Through Community Engagement

Cellist Wendy Law, founder and artistic director of Classical Jam, talks with Noted Endeavors about involving entire communities.

Arts advocacy isn’t just about speaking before Congress or requesting support from donors. It is also about artists cultivating their audiences by communicating on levels that transcend the page and the stage. Classical Jam aims to build relationships with audiences outside the concert hall through collaborations with fellow artists, presenters and people living in the community. Wendy Law knows the importance of connecting on a personal level with members of a city or town, engaging with them, having them participate in making music.

Seek Out Your Own Voice

Called “a classical rock star,” by the press, cellist Joshua Roman has earned national renown for performing a wide range of repertoire in multiple genres. A creative artist, he’s dedicated to performance leadership, expanding new work through collaboration, and he’s also recognized as an accomplished curator and programmer. In his work as Artistic Director of Seattle Town Hall’s TownMusic series, his vision is to engage and expand the classical music audience. At the age of 22 Roman became the principal cellist of the Seattle Symphony before launching out on a solo career that makes him one of the most in demand cellists around the world. In 2011 Roman was named a TED Fellow.

For more about Joshua Roman, go to:
JoshuaRoman.com

The Best Investment = Video

Jenny Bilfield talks with Eugenia Zukerman and Emily Ondracek-Peterson about the best investment that a performer can make – a promotional video.

Jenny Bilfield, the President and CEO of Washington Performing Arts, works to create profound opportunities that connect community and artists, in both education and performance. Using 11 venues that criss-cross the DC metropolitan area, the careers of emerging artists are launched and nurtured, while established artists return to develop closer relationships with audiences and creative partners. Excellence and authenticity are qualities Bilfield looks for in all performers. A presence onstage speaking before each performance, and a tireless networker throughout the D.C. area, Jenny continues to broaden Washington Performing Arts’ profile and organizational capacity through new programmatic collaborations and alliances.

For more information about Washington Performing Arts, go to:
http://washingtonperformingarts.org.