Videos

Successful Record Sales

You’ve heard that record sales have fallen drastically. But, can effective strategies buck that trend? Break of Reality cellist Patrick Laird talks with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson about strategies for successful record sales.

Patrick Laird is a much sought-after cellist and composer/arranger. He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges. Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”. Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.

For more about Patrick, go to:
http://patricklaird.com

Should Music Be Free?

As the found of a successful record label (Oxingale), cellist Matt Haimovitz is intimately familiar with the problems posed by streaming music services. In this segment with Noted Endeavors founders, Eugenia Zukerman and Emily Ondracek-Peterson, Matt posits that music should NOT be free as it degrades cultural appreciation. Music and art should be valued as much as “putting food on the table.”

Haimovitz made his debut in 1984, at the age of 13, as soloist with Zubin Mehta and the Israel Philharmonic. At 17 he made his first recording with James Levine and the Chicago Symphony Orchestra, for Deutsche Grammophon. Haimovitz has since gone on to perform on the world’s most esteemed stages, with such orchestras and conductors as the Berlin Philharmonic with Levine, the New York Philharmonic with Mehta, the English Chamber Orchestra with Daniel Barenboim, the Boston Symphony Orchestra with Leonard Slatkin and the Montreal Symphony Orchestra with Kent Nagano. Haimovitz made his Carnegie Hall debut when he substituted for his teacher, the legendary Leonard Rose, in Schubert’s String Quintet in C, alongside Isaac Stern, Shlomo Mintz, Pinchas Zukerman and Mstislav Rostropovich.

In 2000, he made waves with his Bach “Listening-Room” Tour, for which, to great acclaim, Haimovitz took Bach’s beloved cello suites out of the concert hall and into clubs across the U.S., Canada, and the U.K. Haimovitz’s 50-state Anthem tour in 2003 celebrated living American composers, and featured his own arrangement of Jimi Hendrix’s “Star-Spangled Banner.” He was the first classical artist to play at New York’s infamous CBGB club, in a performance filmed by ABC News for “Nightline UpClose.” Soon thereafter, Haimovitz launched Oxingale Records with his wife, composer Luna Pearl Woolf. Oxingale records have since received wide acclaim for its stunning recordings.

To learn more about Matt, go to:
matthaimovitz.com

Effective Social Media Strategies

Are you using Facebook and Twitter effectively? What is a good post? How can you harness the power of social media to develop a fan base? Break of Reality cellist Patrick Laird talks with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson about what he has found to be effective social media strategy.

Patrick Laird is a much sought-after cellist and composer/arranger. He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges. Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”. Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.

For more about Patrick, go to:
patricklaird.com

Be Careful with MIDI Mockups

Composers, do you provide performers with MIDI mockups? Pulitzer Prize winning composer Kevin Puts talks with Eugenia Zukerman and Emily Ondracek-Peterson of Noted Endeavors about his experiences with providing MIDI mockups for performers/conductors to study.

Winner of the 2012 Pulitzer Prize for his debut opera Silent Night, Kevin Puts has been hailed as one of the most important composers of his generation. Critically acclaimed for his distinctive and richly colored musical voice, Puts’ impressive body of work includes four symphonies as well as several concertos written for some of today’s top soloists. His newest work, The City (Symphony No. 5), co-commissioned by the Baltimore Symphony Orchestra in honor of its 100th anniversary and by Carnegie Hall in honor of their 125th anniversary, will receive its premiere in Baltimore and New York in April 2016.

Noted Endeavors – Social Media Starts with Your Product

Before you worry about your social media presence, you need to develop your product. In the case of musicians, your product is your musicianship, and possibly a recording or a video. Break of Reality cellist Patrick Laird talks with Noted Endeavors about developing your product.

Patrick Laird is a much sought-after cellist and composer/arranger.  He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges.  Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”.  Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America’s Investigative Reports on PBS, which went on to win an Emmy.